AOTUS: Collector in Chief

David S. Ferriero
10th Archivist of the United States

You Are What You Search
In early December 2009 Google announced on their blog titled "Personalized Search for Everyone" that they would be using 57 "signals" derived from your previous searching behavior in order to predict the sites you were most likely to choose in your search. Netflix, Yahoo, Facebook, and YouTube, to mention just a few, use similar predictive Internet filters based on who you are, past searching behavior, and limiting hits to what fits your profile. 
Don’t believe it? Test it yourself, as I did last week with two colleagues. Pick a topic and do a Google search. Ask a couple of other people to do the same search. Compare your results.
Eri Pariser in his book, The Filter Bubble: What the Internet Is Hiding from You, describes the result as "invisible autopropoganda-indoctrinating us with our own ideas, amplifying our desires for things that are familiar and leaving us oblivious to the dangers lurking in the dark territory of the unknown.” A space outside our own comfort zone where there is less room for those chance encounters that bring insight and learning.

Read the full post on the AOTUS blog.

You Are What You Search

In early December 2009 Google announced on their blog titled "Personalized Search for Everyone" that they would be using 57 "signals" derived from your previous searching behavior in order to predict the sites you were most likely to choose in your search. Netflix, Yahoo, Facebook, and YouTube, to mention just a few, use similar predictive Internet filters based on who you are, past searching behavior, and limiting hits to what fits your profile. 

Don’t believe it? Test it yourself, as I did last week with two colleagues. Pick a topic and do a Google search. Ask a couple of other people to do the same search. Compare your results.

Eri Pariser in his book, The Filter Bubble: What the Internet Is Hiding from You, describes the result as "invisible autopropoganda-indoctrinating us with our own ideas, amplifying our desires for things that are familiar and leaving us oblivious to the dangers lurking in the dark territory of the unknown.” A space outside our own comfort zone where there is less room for those chance encounters that bring insight and learning.

Read the full post on the AOTUS blog.

1 year ago

  1. humanehumanities reblogged this from aotus
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  4. thisisaadl reblogged this from continuants and added:
    You may already know this, but if you haven’t tried it, give it a shot. You might be surprised…
  5. doublestrandedacid reblogged this from aotus and added:
    HATE IT
  6. simonchronos reblogged this from aotus and added:
    +10 for the use of the phrase “algorithmic literacy” (at blog)
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  11. continuants reblogged this from aotus and added:
    This is really neat. I often find myself doing searches in both logged-in and incognito modes while researching just to...
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  13. aotus posted this